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Jergens Launches Mother’s Day Campaign

Shines a light on nontraditional and under-recognized moms.

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By: Charlie Sternberg

Associate Editor

This Mother’s Day, Jergens Skin Care is launching the “A Mom is a Mom” campaign, celebrating all moms, from those for whom Mother’s Day is beloved old hat; to new moms as they enter the fold. A key objective of the campaign is to shine a light on nontraditional and under-recognized moms. On April 19, Jergens kicked off the campaign with a hero video on the brand’s YouTube, capturing the personal motherhood journeys of a diverse group of real moms, and their families, including an adoptive mom,...

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